I've become a pretty big fan of Google Analytics and the more I dig into it the more I can learn from the various reports it provides. GoogleAnalytics is just about the easiest Drupal module to install-- it can't get much easier.
Installing Google Analytics is as easy as these steps: - Download the Google Analytics Module from Drupal.org/projects/GoogleAnalytics. - FTP the google_analytics folder to the sites/all/modules folder on the Drupal site (This is a best practice and helps keep my contributed stuff from core stuff. It also needs to be here if I ever setup a multi-site configuration.) - Go to Site Building / Modules (admin/build/modules) and activate the module. - Go to Site Configuration / Google Analytics (admin/settings/googleanalytics) and type in the "UA-" code provided by Google. It's just that easy...
