“Will it blend?” is a marketing campaign started in 2004 by BlendTec that Mike Mooney brought to our attention during the Broadstreet Bridges conference. It is “the best case study with viral marketing,” Mooney says.
With a $50 budget, George Wright bought a lab coat and basic necessities to film short youtube videos of BlendTec’s CEO Tom Dickson crushing various objects in their blenders.
“Blenders aren’t cool. Blending crazy stuff is.” – Mike Mooney
It is an amazing story of how a business can utilize the web as an inexpensive, easy and successful marketing tool. Within 5 days Mooneys says BlendTec had 6,000,000 views on youtube. Today they have 188,000,000 views of the video series and their sales increased by 1,000%.
Did you get that? BlendTec’s sales have increased by 1,000%.
These industrial blenders are now costing from $300-$400.
When it comes to viral marketing, you have to use imagination, creativity, and you have to dream big because the sky’s the limit.
Watch our video from the Broadstreet Bridges conference to hear Mike Mooney talking.
Below is the video of BlendTec that Mooney shows during his speech.
