Whenever I hear something that makes me want to read a certain book, I right it down in my Outlook To-Do list. I have an Agenda item called "Books to Read"-- I add it to my list.
This week, before I left on vacation, I checked my list and found Roy Spence's "It's Not What You Sell, It's What You Stand For." I don't remember where I heard about this book. I thought maybe it was The Duct Tape Marketing Podcast or else Chris Brogan's Blog, but after a Quick Google search I don't think it's either of them. Regardless of the source, I'm glad I'm reading it.
Currently the front page of the Broadstreet Consulting site says:
Broadstreet Consulting specializes in helping small enterprises build and expand their business using the World Wide Web.
This is an accurate statement but not exactly our purpose. Here's what I'm thinking at the moment as a clear, succinct statement of our purpose:
Help small businesses and non-profits leverage the Web to fulfull their mission.
I will continue to work on this and refine this, but I think this is real close to what we are about and where our passion is and where we excel.
