Broadstreet Consulting Is Proud To Be a Google Partner!
What's a Google Partner? Google Partners are online marketing companies, trusted by Google. Look for the badge. The badge recognizes companies that excel with Google's products. Their businesses are healthy, their customers are happy, and they use Google best practices. As a Google Partner, we are listed on Google Partner Search, Google's search engine for Partners. We have access to special events and trainings, industry research, product updates, and the Google Partners Community. We are well-versed in all things AdWords and are devoted to paid search marketing for a variety of clients. We must continuously meet Google's standards to maintain partner status. It means we have certified employees, delivering quality customer service and offering a competitive advantage to our clients. A company that doesn’t continue to maintain Google’s standards for partner status can have their badge removed. This ensures that a high standard of service is maintained no matter the date that Partner Status was achieved. When you work with Broadstreet Consulting, you get a double quality guarantee: the guarantee that the we offer and that of Google itself.
What Are Some Advantages of Working with a Google Partner?
Certified Adwords Analysts & Master Account Managers — Any company that achieves Google Partner status must have employees with Google Adwords certifications managing their clients’ accounts. Google ensures that these certifications are current and that the company or agency meets Google’s standards for customer care best practices. Google Partners must be familiar with all of the features Google AdWords offers and use them in a way that is profitable to the client. Some features that Google Partners are required to master include the use of negative keywords, site links inside of ads, ad extensions and ad scheduling, among others.
Google Ensures Profitability & Quality Customer Service — Google does this by reviewing an agency’s MCC or client accounts to make sure that they are giving their clients optimal service through improved quality scores. A high quality score involves maximizing the benefits of a campaign by ensuring that ads, keywords, and landing pages are bringing in the appropriate target market. Most of the time, a high quality score signifies a lower cost per click and a higher ROI for the client. Google also checks for conversion rates and client retention to be sure that an agency’s clients are happy with the services they are receiving.
Guaranteed Testing & Innovation – Google Adwords Partners are required to show that they are actively doing split testing on ads to attract the greatest volume of customers to a client’s site. Google checks for multiple ads per campaign group to ensure the use of different keywords and messaging. Google encourages ongoing experimentation by targeting the various demographics that fall into a client’s target market.
Get Ahead of the Competition with Beta Features – Companies that have achieved Google Partner status have access to Google’s beta features. This means that after Google has developed a new feature or application, its partners can test and use this feature up to a year or more before it is available to the general public.
Don’t Wait in Line – Google Partners with a large ad spend (around 100K per month) have their own Google Reps that they can contact any time a client has an issue without waiting in line. Let’s say your site has a problem with malware and your AdWords campaigns are shut down. You continue to lose money until those campaigns are reactivated. It usually takes about three days to address this matter, but if you or your agency has access to a Google Rep, the problem can be addressed immediately.
Our Digital Marketing Strategist Marjorie Sliker is a Certified Google Adwords Specialist.
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. Being certified means that Google recognizes you as an online advertising professional.
By becoming a Certified Google Specialist, Marjorie has a personalized certificate from Google recognizing her expertise. You need to pass 2 of the 120 minute AdWords certification exams to become an AdWords certified professional — Marjorie passed the AdWords Fundamentals exam and the Search Advertising exam. The AdWords Fundamentals exam covers basic and intermediate concepts, including the benefits of online advertising and AdWords, and best practices for managing and optimizing AdWords campaigns. The Search Advertising exam covers advanced concepts and best practices for creating, managing, measuring, and optimizing Search campaigns.
Why find a certified professional to manage your account?
- Hiring a Google Partner to manage your AdWords account can help save you time and maximize your return on investment.
- Google Partner's are agencies, marketing professionals, and online experts who have been certified by Google to manage AdWords accounts, which signifies that the company is healthy, its customers are happy, and it demonstrates Google best practices.
Contact us today about managing your Google Adwords account!