Laurel.edu

Laurel is a private Pennsylvania college that was founded in 1985. In 2014 when they first came to us for help, they had a static HTML Website that was difficult to manage and hard to read on a mobile browser. They had tried several low-cost developers and were having a hard time finding the right blend of expertise and economy. We started with a drastic website redesign in which we switched them over to a drupal website and moved their site to our server and helped them re-organize the site, effectively merging three separate sites into one cohesive, visually appealing website. Because of the easy functionality of our Drupal website platform, the Laurel staff can keep the site up to date. Because they have joined Broadstreet's ongoing support plan, we have monthly strategy and review meetings, we perform upgrades, redesigns, and we regularly help with content updates. Since the Website makeover, the Laurel staff has received many positive comments from students and staff. Now more than 60% of the Website's traffic is from mobile devices, search engine results are improved, and the school is now positioned to invest more in promoting and advertising their Website. 

In our monthly support with Laurel, we have chosen to focus on search engine optimization, content creation, and Google AdWords. By aligning these things, we have developed cost-effective Google Ad campaigns helping Laurel capture more of their market online and make Google AdWords its primary source of advertising. Since we began managing their Google AdWords in 2015, they have invested triple the budget they started with and are getting five times the conversions while increasing their CTR from .89% to 4.75%. We've developed custom landing pages, created custom display ads, and targeted four separate locations for four separate schools. 

Laurel has also invested pretty heavily in social media marketing on Facebook. For a fraction of his AdWords budget, he has been able to run ads on Instagram & Facebook, which has drastically increased his conversion rate in Google AdWords. We maintain and manage their Facebook ad accounts for four schools, reaching more potential students, and building brand awareness. Once a user has visited the website, we then use AdWords remarketing to show ads to these prospective students continuously. We've created an online marketing strategy that Laurel has found to be worth investing in, and we are looking forward to seeing their online presence continue to improve and grow.