Broadstreet Consulting offers digital marketing solutions for businesses seeking to increase sales and awareness online. Our team is passionate about helping local businesses attract and engage with customers using the Internet. We will work with you to help build, understand, improve and monetize your online presence. This includes your website as well as your other online marketing strategies such as branding, social media, email marketing, pay-per-click advertising, search engine optimization and more. We specialize in developing websites, software and app development with Drupal, an open-source content management system.

With over 10 years of digital marketing experience we've developed proven strategies that can be used to take full advantage of the Internet, gaining loyal customers and increasing revenues.

Broadstreet is a Google Partner certified in Google AdWords. We stay up to date on Google's latest algorithms, platforms & technologies. We use keyword research and competitor analysis to help build an internet marketing solution that will get your business succeeding online.

We offer the following services, all designed to help you grow your business using the Internet:

Mobile-Friendly Website Design & Development

As a business, it is imperative that you show up where your potential customers are looking. And today, that means showing up online. It means showing up on Google.

A reliable and secure website provides a central point for clients and prospects to learn about you, your services, and your values - today, it also serves as a place to get more customers. All client communications, including social media, print & email marketing, revolve around your Website. That's why it's so important to have a good website that not only looks professional, but also stays current, is built to rank high in the search engines, and is in the hands of someone who will help you make updates as needed - not someone who will leave you high & dry once the website is built.

Mobile Website Design Services

Looking at a website from a mobile device is a very different experience than using a desktop computer. There are a number of mobile design features that are important to consider when designing a website for mobile devices, for example:

Load times - Mobile users expect fast-loading pages. If a mobile site takes too long to load, visitors are likely to abandon it and seek alternatives. A slow site frustrates users and negatively impacts their experience. The longer a webpage takes to load, the higher its bounce rate. Bounce rate refers to the percentage of users who leave a site after viewing only one page. High bounce rates signal to search engines that users find the content unhelpful, leading to lower rankings. Search engines prioritize faster-loading sites.Slow mobile sites may be penalized by ranking lower in search results, especially for mobile users. Ecommerce sites, in particular, suffer if their checkout process is slow. Even a slight delat can lead to lost customers. Research shows that 53% of mobile users abandon a page if it takes longer than three seconds to load.

Menus - A typical menu on a mobile device uses what we call a "hamuger menu", which is 3 horizontal lines that pop up when you click on it. On a desktop or laptop computer, however, we typically have a large navigation menu that covers the whole screen.
Clicking - There is no double-clicking on a mobile device, and also no mouse-over actions, so for example, to see a drop-down menu on a mobile device, you have to click it, where on a computer you may just be able to hover your mouse over the menu item.
Navigation - Interaction on mobile devices relies heavily on touch gestures like tapping, swiping, and pinch-to-zoom. Buttons and links need to be finger-friendly and well-spaced.

Secure Hosting & Technical Support

At our most basic monthly support, we offer secure website hosting & technical support. We can host your website and offer technical support whether we have designed and built your website or not. If you are looking for web design services as well, read more about that here.

Once your website is secure on our server, we have a few different support packages available that we will have discussed during the creation of our agreement. At our most basic package, we offer secure website hosting and technical support, in which we can help you with any technical issues you may come across during your time hosting with us. At our highest level, we offer custom digital marketing strategies, regular content creations, social media sharing and more. Our most successful customers have joined our monthly support plans. See our list of services here.

Digital Marketing Strategy and Support

Our most successful clients are those who have signed up with us for ongoing support. When you're signed onto an ongoing support plan, we're here to help. We offer various different plans with customizable options to fit your specific needs.

Broadstreet Consulting doesn’t want to just drop off a website and send you on your way. We want to continue a relationship, where we are here to help. We will train any user that you’d like to use the website. We will work with them to improve the websites appearance and functionality through time. With their knowledge of the business, and our understanding of online success, we are sure build a strong foundation for your online strategy.

If you sign up for a monthly support plan, you can come to us anytime you need design changes or content changes made to the website, when you want to implement a new internet marketing strategy, and when you have questions. Our friendly team will gladly assist you or an employee as you learn to edit information and create content. We will offer suggestions on a regular basis of what we think could help you grow. We review stats, perform upgrades, make sure the key components of your web strategy are maintained and help you stay on top of the trends.

Search Engine Optimization (SEO)

Our SEO service will give you the foundation that you need in your online presence that will bring your website to the first page of search engines such as Google & Bing.

Being found on Google is critically important to your business. Our experienced, full-service SEO team will take you to the next level with our knowledge of Google's changes, updates to its algorithm, and partnership with Google directly. It's hard to keep track of all the changes, but we've been doing this for over 15 years. Our proven solutions and experience have helped our clients increase their traffic, reach new customers, and increase sales.

Broadstreet will help you develop and improve search rankings for your most important web pages.

Google AdWords, PPC, Search Engine Marketing Consulting

Our fully managed Search-Engine Marketing (SEM) service will give you the peace of mind that your PPC account is in the right hands. With a combination of hands-on account work by your Certified Google AdWords Consultant and a team of search marketing professionals in your corner, Broadstreet can help you achieve your business goals by making sure you show up at the TOP of Google.

Drive more traffic to your business with fully customized search & display campaigns appearing on your choice of one or multiple popular search engines such as Google, Bing & Yahoo. We target potential customers based on their searches, interests, demographics and more making sure your click-thru-rate, position and conversions steadily improve. We set up and track results from the very beginning to make daily adjustments, driving cost down and sales up. And because we are Google AdWords Consultants we will be 100% transparent, scheduling regular reviews and helping you learn as much as you want to learn.

eCommerce Website Development

We Are a Local Square & Google Partner. We Build Custom eCommerce Websites Using Drupal, Wordpress, Wix, Squarespace, Amazon, eBay, Shopify, Etsy, and more.

If you're looking for more than a basic website, a complete online store, our eCommerce website development service would be the right service for you. With over 15 years of experience, Broadstreet has developed expertise creating fully-integrated eCommerce websites designed to rank in the search engine and turn leads into sale. We work with Amazon, Shopify, Etsy, Square and more to help local businesses sell their product online.

Drupal is our primary & recommended approach for building eCommerce solutions. Drupal is an open-source (free) content management system, when used along with Ubercart, an open-source shopping cart solution, we can develop a fully functional online store customized to your specific requests. A Drupal Commerce solution will allow for much more flexibility, the ability to easily add completely ustom features rather than out of the box solutions sites like Wordpress, Squarespace and Wix offer. A Drupal eCommerce website will take a little more effort to build and will be a little more costly to maintain. That's why we also work with other platforms depending on each business's goals, budget and needs.

Social Media Marketing

It is important to have an online presence within the social media platforms where your customers and prospects live. During our consultations we will help you figure out which social media platforms are best for you & how active you should be on them. Every business is different, but the most common social media sites to have a managed presence in include: Facebook, Twitter, Instagram, LinkedIn, Google+, Google & Yahoo Local.

The “Social Web” provides an opportunity to enhance and extend your relationship with your clients as well as increase SEO through brand awareness, content marketing and link sharing.

Local Online Marketing

Did you know that more than 30% of people searching for products online are likely to buy local? This is a tremendous opportunity for you to attract local online searches.

Each search engine has its own “Local” site which is geared to providing searchers access to local business information. It’s critical to keep local information accurate and to monitor reviews on these sites.

Email Marketing

Permission-based email marketing is good for certain business objectives and can be an essential part of successful marketing plan. Email allows you to communicate regularly with people who are interested in you and your business, reminding them of who you are, establishing your name as a professional or expert, and giving them a reason to visit your website today.

Consistent & informative emails are a great way to keep your customers engaged and drive more interactions with them.

Content Management & Development

These days, a content-rich website is critical for getting noticed and being remembered. It gives people more opportunity to find your website on search engines, more reason to share your website links with others, and sets yourself up as an industry expert.

Broadstreet will help you build a content-rich website. Our content marketing experts and digital design professionals come together to create beautiful, professional content to put on your website, share on social media, post on youtube, etc.

Web & Mobile App Development

Get a jump start by taking advantage of Broadstreet's Drupal experience. We offer affordable custom programming in Columbia, South Carolina and beyond. Our experienced, full-service design & programming teams will take your ideas for any custom application and turn them into a reality.

Our custom development skills have been used to create team time logging applications, content management systems and more. Our professional design team with experience in marketing will work to ensure easy use and flow of custom applications.

Investing in second-rate programmers to cut costs can be risky and costly to your success online. When you have Broadstreet design custom applications, they are built to last.

Broadstreet uses an Agile development methodology and can put together the right team to meet your needs.

Logo Design

Building your brand is the central focus of building a website and expanding your presence online. It's imperitive to establish an identity built on familiar colors, fonts, and images - this means having one professional logo that is versatile enough to appear on a number of different online and print platforms.

We've started with several companies from the very beginning, before they even had a logo or when they reached the point of needing a new, modern logo. Our design team has produced a number of logos for clients in this position.

Let us help you brand yourself to be recognized anywhere before we start spreading your message online.

At Broadstreet, we offer affordable logo design created to help you brand your business and capture the attention of your customers.

Check out some of the logos below that we have created here at Broadstreet: