Whenever I hear something that makes me want to read a certain book, I right it down in my Outlook To-Do list.  I have an Agenda item called "Books to Read"-- I add it to my list. 

This week, before I left on vacation, I checked my list and found Roy Spence's "It's Not What You Sell, It's What You Stand For."    I don't remember where I heard about this book.  I thought maybe it was The Duct Tape Marketing Podcast or else Chris Brogan's Blog, but after a Quick Google search I don't think it's either of them.    Regardless of the source, I'm glad I'm reading it. 

Currently the front page of the Broadstreet Consulting site says:  

 Broadstreet Consulting specializes in helping small enterprises build and expand their business using the World Wide Web.