June 2012
“Will it blend?” is a marketing campaign started in 2004 by BlendTec that Mike Mooney brought to our attention during the Broadstreet Bridges conference. It is “the best case study with viral marketing,” Mooney says.
With a $50 budget, George Wright bought a lab coat and basic necessities to film short youtube videos of BlendTec’s CEO Tom Dickson crushing various objects in their blenders.
“Blenders aren’t cool. Blending crazy stuff is.” – Mike Mooney
It is an amazing story of how a business can utilize the web as an inexpensive, easy and successful marketing tool. Within 5 days Mooneys says BlendTec had 6,000,000 views on youtube. Today they have 188,000,000 views of the video series and their sales increased by 1,000%.
Did you get that? BlendTec’s sales have increased by 1,000%.
These industrial blenders are now costing from $300-$400.
When it comes to viral marketing, you have to use imagination, creativity, and you have to dream big because the sky’s the limit.
Watch our video from the Broadstreet Bridges conference to hear Mike Mooney talking.
Read More...
Following up on a February promise, Facebook has organized page administrators into five different levels of permission. The five different levels are as follows:
Insights Analyst. This person can view insights and do nothing else.
Advertiser. This person can view insights and create ads.
Moderator. In addition to viewing insights and creating ads, the Moderator can also send messages as the page and respond/delete comments.
Content Creator. This person has all the power of a Moderator and can also create posts as the page, edit the page and add applications.
Manager. This person can do all of the above and can manage admin roles.
Note: All admins start out as managers by default. After that, roles can be assigned and power limited.
Read More...