March 2013

 

Did you know, with 91% of online consumers checking their email daily, email marketing is one of your best means of generating leads, and converting those leads into customers.

Broadstreet Consulting offers to help businesses earn the payoff of email campaigns by making sure you are maximizing conversions and clickthrough rates with every email you send.

To help you understand the layout of such emails, we put together the 7 core components of a 5 star email.

1. A Clear, Attention-Grabbing Email Subject Line.

To reach your customer, you have to be able to break through the noise of the other millions of email.  In order to do this, you have to have a compelling subject line that inspires your audience to click on and read your email.

2. Company Branding.

Make sure your email layouts mimic your overall company brand. You want the people opening your email to recognize who you are.

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