June 2013
Lately we have been investing a lot of time in developing mobile-friendly Websites. A good example of this is the site we did for Al's Upstairs Italian Restaurant in Columbia, SC. After we got the site up and running, we started checking the analytics to find that 42 percent of visitors were using a mobile device, with over half of these being iPhones.
I was not surprised to see these kinds of numbers for a restaurant site. I pictured folks talking with friends or family and doing a quick search for a local restaurant, or even for Al's in particular. But I went back and checked the statistics of some of our other sites, and we are seeing Mobile usage of OVER 25 PERCENT for all of our sites, including some industrial sites such as BusbeeTruckParts.com and BlackJackFrame.com.
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The giant world that we once knew has become a lot smaller in the past several years. Customers who were once distant our now just a click away, and customers who would have never met are now joined together over the web discussing the quality of our business. The economy has crushed us with tighter lending and lower consumer demand. Society has made a shift towards supporting small and local businesses.
These changes feel a lot like a small town. Small town businesses have long been dealing with customers sharing their personal experiences at the local coffee shop, tight local lending and low consumer demand.
So if the business world is more like a small town, can we learn anything from small town businesses that would be useful? Yes! Here are seven specific principles that work for all small business today.
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