Facebook’s December algorithm change has cut the reach of brand pages nearly 50% in their never-ending push to get page owners to “boost” their posts.  Boosting a post is a cute slogan that means paying Facebook to publish your post in the news feed of your fans.

Until recently, Facebook’s algorithm consisted of analyzing how many people interact with a post on your business page by liking, commenting or sharing it.  The quantity of interaction would determine how visible that post would be in the newsfeed of your fans.  This was a fun system.  Page owners had to get creative luring their fans into interaction.  For me, as the manager of my customers’ Facebook pages, this creative challenge was invigorating.