May 2014

Yelp is local business and service search engine and social network that uses a rating system based on user reviews - and it is a major tool for small businesses to be found.

If you run a local business like a restaurant, or a dry cleaning service, Yelp should be an essential cornerstone of your online presence.

History

Launched back in 2004, Yelp continues to be the go-to resource for millions of visitors looking for information about local businesses.

In 2011, Apple's iPhone 4S introduced Siri with the ability to display results from Yelp. There were a few issues with the system, but a year later Apple solved the problem and now millions of Apple user are connected to Yelp Results on a daily basis. With over 60 million registered users and over 20 million reviews posted on the site, Yelp is still a dominant force when it comes to social review sites.

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There are many reasons why Facebook's advertising could present more trouble than its worth. One big reason is that for many companies, Facebook advertising is permanently connected to a user account. Which means if the administrator, or owner of the page, leaves the company, he/she takes all the Facebook ad history (creative and analytics reporting) with him/her. You can always add another manager, but you can never transfer your administrative rights.

Another big reason is that for companies like Broadstreet Consulting, who manage multiple accounts, it is not possible to designate different payment methods for different campaigns. All of your campaigns will be charged to the same primary payment method that you have listed. Facebook will attempt to bill charges to your primary payment method first, but in the event that a payment fails, they will attempt to bill other payment methods that you have associated with your account. This means it is very likely, especially if you don't already know this, that Facebook will bill the wrong credit cards for your clients.

There is a solution: the Facebook business account.

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