Google Adwords has become one of the biggest assets for some of our clients, driving sales and phone calls instantly. It has become one of the most effective ways for some of our clients to advertise, targeting exactly who they want to target and getting the most out of their ad budget.

Related: Immediate Success in Google Adwords

But we know, having used Adwords for years, that it can be expensive if not handled correctly, and almost all small businesses make costly mistakes when they start using AdWords.

This is because the AdWords system penalizes you for mistakes you do not even know you are making. In some cases, AdWords even encourages these mistakes. The trick is to manage campaigns to get the highest return on investment.

A poorly managed Adwords account can cost more than it brings in, but a well managed accout can not only keep your company in business, but keep it growing.

In this post, we’ll discuss the 5 easiest mistakes to make with Google AdWords, and how to avoid them.