To give you more insight into the performance of your Facebook ads, Facebook has officially introduced the new Ads Relevance Score as a visible metric in the ad reporting tools.

Ads Relevance Score is a metric that provides an estimate of how relevant your ad is to its target audience, on a scale of 1 to 10. For anyone familiar with Google Adwords, it is similar to the Quality Score.

Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses alike.

How relevance scores works

Relevance score is calculated based on the positive and negative feedback an ad receives from its target audience. Ads receive a relevance score between 1 and 10, with 10 being the highest. The relevance score will only appear once an ad has recieved 500 impressions or more.

The score is updated as people interact and provide feedback on the ad. The more positive interactions, the higher the ad’s relevance score will be. The more times people hide or report an ad, the lower its score will be.

Positive Feedback