March 2017
After months of preparation, on March 1 we took a new client live on Google AdWords. After 2 weeks, they called us and asked us to almost double the budget.
According to the business manager, this business had already made enough money to cover their AdWords expense. To him, it was clear to see they had been wasting years and tons of money on Yellow Pages. For years, YP.COM had been spending some money on AdWords with very little results and no transparency to what they were doing or what it cost.
Related: 5 Costly Mistakes When Using Google Adwords - And How To Avoid Making Them
What we did:
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Have you "Googled" your business lately?
Chances are, if you haven't already put in the effort to make it perfect, your business listing is loaded with inaccurate or old information that doesn't apply to your business. Sound about right?
It can be hard to show up the way you want to on Google. Google thinks they know everything, and it takes time to convince them otherwise! A lot of business owner's just don't have the time or the know-how to try and get it right. Not only will you have to research how to claim your listing, how to verify the listing (this generally takes 2 weeks), how to change the incorrect location showing up on the map, and the countless other things that could be incorrect, but then, once you've learned how, you actually have to put in the work to do it. And when I say "work," I mean it. Google is not fun to work with. It's a huge corporation with several departments and phone numbers that stay busy, and they actually don't provide a help line for Google My Business (this is what they call the business listings that appear on the Google Search Network.)
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