October 2022
Google constantly rebrands its apps, but most people don't even realize it. Recently, the company quietly changed the name of its Google Wallet app to "Google Pay."
While the change may seem minor, it's part of a larger strategy by Google to unify all of its payment products under one brand.
This blog post will light up Google's recent rebrandings and why they are crucial.
We'll also discuss some of the other recent changes that have been made to Google's apps and services. Stay tuned!
But before diving right into the main facts, let’s know a brief history of Google's innovation. Specifically, we’ll be covering:
- Brief History Covering Google’s Innovations
- Google AdWords >>> Google Ads
- Google My Business >>> Google Business Profile
- G Suite >>> Google Workspace
- A Quick Look Into Google+
- Google Reader Vanished: Why Exactly?
That being said, let’s dive right in…
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Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It's packed with new features and improvements, making it more powerful.
Keeping up with Google’s changes is an ongoing challenge, but switching to GA4 is going to have an impact on virtually every small business.
Broadstreet is one by one upgrading our clients to Google Analytics 4.
In the short term, this is a challenging process, but in the long term our clients will be better equipped for the Analytics of the future, and by converting early they will have more GA4 data available when the old Universal Analytics expires.
The current version of Google Analytics, called Universal Analytics, is scheduled to stop processing new requests on July 1, 2023.
One of Google Analytics 4's most notable features that we discovered is its focus on user engagement.
With GA4, you can see not only how many people visit your website, but also how long they stay and what they do while they're there.
This information can be extremely valuable in understanding your audience and tailoring your content to them.
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