The Power of Google Guides: Boosting Your Business

Google constantly rebrands its apps, but most people don't even realize it. Recently, the company quietly changed the name of its Google Wallet app to "Google Pay." 

While the change may seem minor, it's part of a larger strategy by Google to unify all of its payment products under one brand.

This blog post will light up Google's recent rebrandings and why they are crucial.

We'll also discuss some of the other recent changes that have been made to Google's apps and services. Stay tuned!

In spite of our undying affection for both Drupal and WordPress, we recognize that there are situations in which one is better suited than the other. 

We split our time roughly in half between the two platforms, and our experience in so many different fields has given us a deep understanding of the benefits and drawbacks of both. 

This article goes in-depth, but it should help anyone decide whether WordPress or Drupal is better for their needs.

I am always looking for new ways to tell a story or communicate a message, and there is no doubt that video is a good way to do that.

One of my clients, a regional multi-campus tech school, recently told me that they are using a service called Biteable to make short explanation videos.  You can see my first effort below.

Of course, Broadstreet Consulting is a subscriber to Adobe's Creative Cloud software, which includes Adobe Premiere Pro, and we do have the skills to make videos with that, but I thought I would take a look at this light-weight Web-based offering.

When you own a small business it is sometimes hard to find the time to think strategically.  Business owners get caught up in the NOW of making sales, fulfilling orders, servicing customers.   But when a small business takes the time to think strategically about digital marketing, it can make all the difference in the world.