How Using a Brand Ambassador Marketing Strategy Can Help Your Business

Broadstreet Consulting + Brand Ambassador = Killer Marketing Strategy

A competitive digital marketing strategy is comprised of different layers, the first being a solid web presence that generates curiosity and leads through search engine optimization (SEO) while providing a stable structure to land on through a quality website. Broadstreet is here to get the ball rolling and keep your business growing through that initial phase and beyond.

Once a business has a strong web foundation, social media marketing and promotion are added to help engage current and new customers. This gets your product or service in front of the active online community that is interested in what you are selling or the lifestyle you are promoting.

Broadstreet has worked with Backcountry & Beyond for over a year and they are the perfect example for connecting the storefront to the social media feed. The guys at B&B started their process early, launching a website and social media presence ahead of their physical store’s grand opening. By hand-selecting top-of-the-line products any outdoors enthusiast could recognize and respect, DeWitt, Jeff and Jeremy built their voice around the community they wished to serve.

Conversations with customers begin on Facebook and Instagram, long before stepping into their Salisbury, NC store. People see what Jeremy has on the Traeger Grill this Saturday and comment on how great it looks. Once in the store, DeWitt catches up with the customers about their recent adventures and shows them around to new products. After checking out and heading home, customers can tune back into social media to see Jeff unboxing a new shipment of products - and the process starts over again.

Working with the expert digital marketing support of Broadstreet, B&B brought on Abby Pendry, their first store ambassador, and Broadstreet's first brand ambassador marketing strategy.

Abby is a recognizable face for B&B customers and she uses their products already in her adventures in the blind and beyond. She works with B&B to promote their products on her platforms and is available for photos to use in their promotional materials as well. Photos of Abby using the products provide great content for social media, blogs, and email campaigns - more so than just a standard photo of a product display might.

Abby’s personality and brand exude the fun spirit of life adventuring in the backcountry and she helps potential customers see themselves living this life that is more than attainable. That experience is not something that can be captured without a dedicated person and a brand ambassador marketing strategy to represent the lifestyle you are trying to promote.

The partnership between Broadstreet and B&B requires consistent communication from our content managers, Abby, and the guys in the trenches: Jeff, DeWitt, and Jeremy. This teamwork keeps the content fresh, fun, and accurate. There are no stones unturned and nothing is given the chance to go stale.

Are you ready to develop a winning brand ambassador marketing strategy for your business? Broadstreet is here to work alongside you each step of the way. Take a moment to fill out our contact form and get to know our team. We cannot wait to work with you!