The 7 Core Components of an Exceptional Email

Did you know, with 91% of online consumers checking their email daily, email marketing is one of your best means of generating leads, and converting those leads into customers.

Broadstreet Consulting offers to help businesses earn the payoff of email campaigns by making sure you are maximizing conversions and clickthrough rates with every email you send.

To help you understand the layout of such emails, we put together the 7 core components of a 5 star email.

1. A Clear, Attention-Grabbing Email Subject Line.

To reach your customer, you have to be able to break through the noise of the other millions of email.  In order to do this, you have to have a compelling subject line that inspires your audience to click on and read your email.

2. Company Branding.

Make sure your email layouts mimic your overall company brand. You want the people opening your email to recognize who you are.

3. Personalized Content.

Personalizing is a great way to gain a competitive advantage in your email marketing. While there are many in-depth ways to go about this, this can also be done simply by adding the customer’s name to the beginning of the email.

4. Value Proposition and Context.

An email should immediately address what your offer is, and why it’s valuable to your audience. Adding a value proposition for your offer as the first sentence in your email is the best way to accomplish this.

5. Obvious, Focused Call-to-Action.

Every email should have one single goal for the customer, whether it is to download an offer, sign up for a webinar or purchase a product. The call to action button must be prominently displayed in the email.

6. Relevant Image.

Incorporating images is another tool to ensure your email engages your audience. HubSpot’s Science of Email Marketing research revealed that 65% of people prefer emails with mostly images rather than text.

7.Unsubscribe Link.

The final element of a five-star email is also the only mandatory element in your email templates. You MUST add an unsubscribe link to the bottom of every email marketing message. Sending an email without an unsubscribe link violates CAN-SPAM regulations, can significantly damage your email sender credibility, and can even potentially leave your marketing open to costly fees or litigation.

With all the new methods of marketing, email remains one of the most productive means of generating leads and selling products online. By building optimized, well-designed emails and targeting content to increase conversions, an email marketing campaign can greatly increase your online presence.