I'm tired of the generic terms I see listed as ways to improve your online presence. "SEO, Social Media, Blogs, Link Sharing," etc. These are all very broad terms that go much, much deeper. To learn how to do it right will take years of research and experience. 

For those of you who honestly want just a few, simple techniques to improve your online presence, here it is.

Clear call to action. Keep your visitors engaged.

A call to action (CTA) is a set of words, graphics, or buttons that prompt a user to take immediate action or continue on an intended path toward completing your end goal. Every website should have a clear purpose, some goal they want their users to complete. And it should be obvious to both the business, and the consumer.

As an example, last month we did some major revamping of one of our sites. We realized that our call to action could be a litte... louder.

This call to action is what the search engine ad links to now when they search for terms related to Isuzu Trucks. It's very clear - if you are shopping for an Isuzu truck, call now, or request a specific part.