Expanding Your Audience With Similar Audiences Can Increase Your Conversion Rate & ROI

Sometimes the hardest part of something is just getting started. If you haven' started using similar audiences in your AdWords campaigns yet, it's time to get going.

Similar Audiences enables you to find new audiences who share characteristics with your Remarketing lists (specific groups of people who have visited your website). Google creates these lists after your remarketing lists have gathered enough data. You need to have Remarketing lists set up and running in order to get Similar Audiences.

How Do Similar Audiences Work?

• Uses data from existing Remarketing lists
• Automatically generates lists of new people based on data
• Automatically excludes the data from your original Remarketing lists so there is no overlap

Similar Audiences are good for campaigns focused on expansion - campaigns where the budget is going towards reaching completely new people (opposed to re-engaging). These lists will appear in your audiences when Google has the data to create them.

Similar Audience Key Benefits: