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Optimizing Your Online Presence for the Upcoming Holiday Season

Submitted Thu, 10/03/2024 - 07:57 tsliker

 

Optimizing Your Online Presence for the Upcoming Holiday Season

As the holiday season approaches, it’s crucial to ensure your online presence is optimized to capture the surge in consumer activity. With 21% of consumers completing their seasonal gift purchases by mid-October, now is the time to prepare your website and e-commerce setup. Here are some key strategies to help you get ready:

Colorful Mountains and the Art of Web Design

Submitted Sun, 11/19/2023 - 12:49 Tom Sliker

Just as the leaves in the mountains transform their colors, so does the world of web and graphic design constantly evolve. Recently, I embarked on a rejuvenating trip to the mountains. The experience was not just a retreat but also a source of inspiration. As I witnessed the vibrant hues of nature, I was reminded of the dynamic nature of design – ever-changing, always captivating.

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Google Applications Name Changing Throughout History

Submitted Tue, 10/25/2022 - 12:27 Tom Sliker

 

Google constantly rebrands its apps, but most people don't even realize it. Recently, the company quietly changed the name of its Google Wallet app to "Google Pay." 

While the change may seem minor, it's part of a larger strategy by Google to unify all of its payment products under one brand.

This blog post will light up Google's recent rebrandings and why they are crucial.

We'll also discuss some of the other recent changes that have been made to Google's apps and services. Stay tuned!

An In-Depth Guide to Google Analytics 4

Submitted Tue, 10/11/2022 - 12:42 Tom Sliker

Google Analytics 4 (GA4) is the latest version of Google's popular web analytics platform. It's packed with new features and improvements, making it more powerful. 

Keeping up with Google’s changes is an ongoing challenge, but switching to GA4 is going to have an impact on virtually every small business.

Broadstreet is one by one upgrading our clients to Google Analytics 4.  

Wordpress vs Drupal - The DEFINITIVE Breakdown.

Submitted Fri, 09/16/2022 - 10:20 Tom Sliker

In spite of our undying affection for both Drupal and WordPress, we recognize that there are situations in which one is better suited than the other. 

We split our time roughly in half between the two platforms, and our experience in so many different fields has given us a deep understanding of the benefits and drawbacks of both. 

This article goes in-depth, but it should help anyone decide whether WordPress or Drupal is better for their needs.

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