Why Every Small Business Needs an Online Presence—Now More Than Ever
Why Every Small Business Needs an Online Presence—Now More Than Ever
In today’s digital-first world, having no online presence is like being invisible to your customers. Whether you're running a local coffee shop, a landscaping company, or a local auto body shop, people are searching online to find businesses like yours. If you’re not there to be found—someone else is.
The good news? You don’t need to be everywhere. But every business should be somewhere—and that "somewhere" needs to be online.
Your Customers Are Online—Even If You're Not
The majority of consumers turn to Google, Facebook, Instagram, or another online platform before making a purchase decision. They want to read reviews, check out your services, and see if you're a real and reliable business. If you’re not visible online, they’ll likely choose a competitor who is.
You Control the Story
Without an online presence, you’re letting others (or no one at all) tell your story. A website or social media page gives you control over your branding, messaging, and what customers see first. You get to showcase what makes your business special.
It Builds Trust and Credibility
Customers trust businesses they can learn about online. A clean website or active social media profile signals professionalism and helps validate that you're a legitimate business. In many cases, if a company isn't online, potential customers may question whether it’s still in business at all.
It's the Most Affordable Advertising You’ll Ever Have
A website or social media page works 24/7. Compared to traditional marketing (like print ads or mailers), a simple online presence is low-cost and offers an incredible return on investment. For small businesses especially, it’s one of the most budget-friendly ways to reach and grow an audience.
You Stay Competitive
Your competitors are online—no question. If you're not, you're handing them business. Even just a basic website with your services, contact info, and some testimonials can help level the playing field. Add in social media to engage your audience and share updates, and you’ve taken a big step ahead.
It's Easier Than You Think
You don’t need to be a tech expert or a graphic designer to get started. Tools like WordPress, Squarespace, Facebook Business, and Google Business Profiles make it easier than ever to establish a professional online presence. Or, if you'd rather not tackle it yourself—that's exactly what we help with at Broadstreet.
Ready to Get Online?
If you're a small business owner without a web or social presence, now’s the time to make that change. At Broadstreet Consulting, we specialize in helping small businesses like yours build websites, manage social media, and get discovered online. Let us help you take that first step—and start turning clicks into customers.
Let’s build your digital presence. Contact us today.
