Broadstreet Blog
Have you "Googled" your business lately?
Chances are, if you haven't already put in the effort to make it perfect, your business listing is loaded with inaccurate or old information that doesn't apply to your business. Sound about right?
It can be hard to show up the way you want to on Google. Google thinks they know everything, and it takes time to convince them otherwise! A lot of business owner's just don't have the time or the know-how to try and get it right. Not only will you have to research how to claim your listing, how to verify the listing (this generally takes 2 weeks), how to change the incorrect location showing up on the map, and the countless other things that could be incorrect, but then, once you've learned how, you actually have to put in the work to do it. And when I say "work," I mean it. Google is not fun to work with. It's a huge corporation with several departments and phone numbers that stay busy, and they actually don't provide a help line for Google My Business (this is what they call the business listings that appear on the Google Search Network.)
Read More...
You know, it still surprises me the number of people who have no idea what a Google Doc is and have never used their Google Drive. Don't get me wrong, I understand why someone may not have ever heard of it, but since it's become a necessary part of my daily life, I am truly surprised when I find people who are living without it.
As the Digital Marketing Manager of Broadstreet Consulting, creating and managing Google Drive is a MUST. It's the safest and easiest way to keep notes and organize files.
What is Google Drive?
Google Drive is a file storage and synchronization service created by Google. It allows users to store files in the cloud, share files, and edit documents, spreadsheets, and presentations with collaborators (also called Google Docs). Google Drive lets you work on your Google Docs in real time with other people, and store them in your Google account online — all for free. You can access the documents, spreadsheets, and presentations you create from any computer, anywhere in the world. (There's even some work you can do without an Internet connection!)
Read More...
Our Digital Marketing Strategist Marjorie Sliker is now a Certified Google Adwords Specialist.
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. Being certified means that Google recognizes you as an online advertising professional.
By becoming a Certified Google Specialist, Marjorie has a personalized certificate from Google recognizing her expertise. She is now a Google Partner and is helping Broadstreet in it's quest to earn the Google Partner Badge as an agency.
You need to pass 2 of the 120 minute AdWords certification exams to become an AdWords certified professional — Marjorie passed the AdWords Fundamentals exam and the Search Advertising exam.
Read More...
To give you more insight into the performance of your Facebook ads, Facebook has officially introduced the new Ads Relevance Score as a visible metric in the ad reporting tools.
Ads Relevance Score is a metric that provides an estimate of how relevant your ad is to its target audience, on a scale of 1 to 10. For anyone familiar with Google Adwords, it is similar to the Quality Score.
Taking relevance into account helps ensure that people see ads that matter to them, leading to a better experience for people and businesses alike.
How relevance scores works
Relevance score is calculated based on the positive and negative feedback an ad receives from its target audience. Ads receive a relevance score between 1 and 10, with 10 being the highest. The relevance score will only appear once an ad has recieved 500 impressions or more.
The score is updated as people interact and provide feedback on the ad. The more positive interactions, the higher the ad’s relevance score will be. The more times people hide or report an ad, the lower its score will be.
Positive Feedback
Read More...
As web developers who provide ongoing SEO support for our clients, we are constantly thinking about and helping our clients with reputation management and search engine optimization. When someone types your name or your company’s name into google, you want to own as many of the results as possible. Your website, blog, facebook page, twitter page, linkedin page, Yelp listings, and other business profile pages should rank highly. We want the pages that we can control at the top, because the more search results you can control, the less likely and angry blog or questionable news article will show up on page one.
Wikipedia has become one of the most popular online reference sources, and many small business owners wonder if they can get a wiki-article for their business. After all, Coca Cola has one, Forbes Magazine, even smaller businesses like Roscoe’s House of Chicken and Waffles have their own pages.
Read More...
Just when you've started getting comfortable with using Facebook's Business Accounts for managing multiple business campaigns, boom, there's another change.
This summer Facebook rolled out the new Facebook Business Manager that lets teams at businesses and agencies manage multiple ad campaigns and pages in one interface. All of your pages and ad accounts, and people you need to work on them, are now in one place.
Read More...
Have you ever been scrolling down your Facebook news feed in the few spare minutes that you have, and seen an article that really interested you that you just didn't have time to read?
Chances are you "shared" it to your wall for everyone else to see but never came back to it, or you just accepted your loss.
This summer, Facebook launched a "Save" feature that allows users to privately save Facebook pages and links that interest them and come back to them later. Exciting, right?!
The web and mobile archival feature, called "Facebook Save," aims to help people who don't have time to explore links, places, movies, TV shows or music immediately. So now you no longer have to miss out on your favorite page's newest post, or that Copyblogger article you may never find again.
Even if you're someone who is willing to share every interesting article on your Facebook wall, eventually your wall fills up, and posts begin to disappear. This new save feature keeps the links and pages you want archived into a list that is automatically organized by category, and the list can be accessed at any time on the social network's website, iOS app or Android app.
Read More...
Google Adwords has become one of the biggest assets for some of our clients, driving sales and phone calls instantly. It has become one of the most effective ways for some of our clients to advertise, targeting exactly who they want to target and getting the most out of their ad budget.
Related: Immediate Success in Google Adwords
But we know, having used Adwords for years, that it can be expensive if not handled correctly, and almost all small businesses make costly mistakes when they start using AdWords.
This is because the AdWords system penalizes you for mistakes you do not even know you are making. In some cases, AdWords even encourages these mistakes. The trick is to manage campaigns to get the highest return on investment.
A poorly managed Adwords account can cost more than it brings in, but a well managed accout can not only keep your company in business, but keep it growing.
In this post, we’ll discuss the 5 easiest mistakes to make with Google AdWords, and how to avoid them.
Read More...
I recently setup a products feed from Drupal 7 to Google Merchant Center, and it took quite a bit of work. I am expecting it to be worth the effort. Maybe it will not be right now, but in the future. I decided to go with xml because it was the simplest to me, and I am not a spreadsheet guy.
Read More...- ‹ previous
- 5 of 15
- next ›