Broadstreet Blog
Consistently Increase Your Conversion Rate With These Simple Google AdWords Solutions
Are you struggling to consistently meet a benchmark you've set for your monthly conversion rate on Google Adwords? It's not a great feeling when you continue to put hours of work into your Google AdWords PPC account, only to find the number of monthly conversions rising and falling. You can attribute this to seasonal traffic, holidays, back to school or anything else - but the reality is that there are ways to help find consistency in your numbers.
Learn how to set up a new Google AdWords account for success
In my 4 years of working with Google AdWords, I’ve had plenty of time to make mistakes and learn from them - over, and over and over again. Through mistakes, thorough research and training, I’ve been able to gain a basic understanding of how to set up a new Google AdWords account for success.
1. Customized Landing Pages
Creating custom landing pages can be a lot of work! It’s easy to skip over this step - decide to get back to it later, or settle with what you currently have for a landing page. But that, my friend, is a huge no-no!
I recently picked up a Ricoh Theta SC 360 Spherical camera from Amazon for around $200. The camera comes with a great app for my Android phone that let's me setup the camera on a tripod and take the photo remotely via the app. The camera has it's own WIFI hotspot that my phone can connect to in order to remote control the camera and store the output images. The camera takes 360 still images as well as video.
This camera and its output are part of Google's VR (Virtual Reality) View strategy. VR view allows you to embed 360 degree VR media into websites on desktop and mobile, and native apps on Android and iOS. This technology is designed to enable developers of traditional apps to enhance the apps with immersive content.
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With over 28 million small businesses in the U.S. - more than 52% of these small businesses are home based, according to the Small Business Administration
If you are considering or are in the process of starting a business from home, it’s crucial to get your business found online in order to set yourself up for success.
Related: Build an Online Business Strategy for Long-Term Revenue Growth
I am always looking for new ways to tell a story or communicate a message, and there is no doubt that video is a good way to do that.
One of my clients, a regional multi-campus tech school, recently told me that they are using a service called Biteable to make short explanation videos. You can see my first effort below.
Of course, Broadstreet Consulting is a subscriber to Adobe's Creative Cloud software, which includes Adobe Premiere Pro, and we do have the skills to make videos with that, but I thought I would take a look at this light-weight Web-based offering.
I started my company, Broadstreet Consulting, because I had friends with businesses who really needed to be online. The potential to grow their business using the Web was very high, and they wanted to be well positioned for the future.
In many cases my clients have been family businesses, many times with the boss approaching retirement age or at least thinking about it, and thinking about leaving the business to children, or possibly selling out for a comfortable retirement. Many want to pursue other passions outside of work.
In any case, the sustenance of the business was important, and continued growth was important, and so in these cases we began the process that I have started calling “climbing the ladder of Web success”.
If you’re building an online platform, you don’t want to miss my webinar series, The 9 Essentials of Web Success.
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When you own a small business it is sometimes hard to find the time to think strategically. Business owners get caught up in the NOW of making sales, fulfilling orders, servicing customers. But when a small business takes the time to think strategically about digital marketing, it can make all the difference in the world.
The Nine Essentials of Web Success was developed to assist small business owners make sense of the many technologies available for marketing a small business. In session of #5 of 10, I will be discussing how to use eCommerce and Pay-Per-Click marketing to expand your online capabilities and grow your business.
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Over the last two weeks I shared a couple blog posts about The 9 Essentials of Web Success. Last week I wrote an Overview of the 9 Essentials. In this blog post, I want to summarize what I spoke about in Webinar #2, Website Strategy, Content, & Search
I have created a number of Strategy Document Templates available on our Downloads Page. Please consider downloading these documents and use them as a guide as you think about these strategies that we will discuss today:
- Website Strategy
- Content Strategy
- Search / SEO Strategy
Your Website should be the center of your digital marketing strategy. While some businesses may have great success on Facebook or Google+, it is very important to important to have a domain and a website that you own and you control.
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The initial webinar, The 9 Essentials of Web Success, was completed on June 7, 2017, and is available below. The following LIVE Webinars are scheduled for Summer 2017.
- Website Strategy, Content & Search - Tuesday, June 13, 2:00 PM
- Content Strategy, SEO, & Pay-per-Click - Tuesday, June 20, 2:00 PM
- Email Strategy, Content, & eCommerce - Tuesday, June 27, 2:00 PM
- eCommerce Strategy, AdWords & SEO - Tuesday, July 11, 2:00 PM
- Paid Search Strategy - AdWords Deep Dive - Tuesday, July 18, 2:00 PM
- SEO Strategy, Content & Pay-Per-Click - Tuesday, July 25, 2:00 PM
- Social Media Strategy, Content & SEO - Tuesday, August 1, 2:00 PM
- Local Strategy, Storefront & Geo - Tuesday, August 8, 2:00 PM
- Review & Rebalance, Your Future Web Strategy - Tuesday, August 15, 2:00 PM
Please sign up if you would like to sign up or be reminded of any of these live webinars.
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Join in and Get The 9 Essentials To Web Success!
A recent survey showed that 53% of small business owners say their online presence is NOT serving their business well. Our goal is to help you build an online presence that will increase your customer reach, brand awareness, loyalty, and sales. We are still in the early phases of the Internet and social media, and it is not too late for a small business to get on board and take advantage of this wave.
In my last blog post, I announced the launch of “The 9 Essentials of Web Success,” our new webinar series designed to give business owners & marketing teams the tools, techniques, ideas and strategies for building a productive and profitable online presence.
Over the next 9 weeks I will go into detail on each of the 9 strategies, but for now, here is a list of our 9 Strategies with things you should start considering.
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