Broadstreet Blog

Facebook’s December algorithm change has cut the reach of brand pages nearly 50% in their never-ending push to get page owners to “boost” their posts.  Boosting a post is a cute slogan that means paying Facebook to publish your post in the news feed of your fans.

Until recently, Facebook’s algorithm consisted of analyzing how many people interact with a post on your business page by liking, commenting or sharing it.  The quantity of interaction would determine how visible that post would be in the newsfeed of your fans.  This was a fun system.  Page owners had to get creative luring their fans into interaction.  For me, as the manager of my customers’ Facebook pages, this creative challenge was invigorating.

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So it turns out jquery is easy. I can't believe I have gone this long as a Drupal themer and not bothered to try jquery. I saw all these $ and () and just figured it would be complicated.

Well I been messing around on jsfiddle.net, making some pretty interesting things - ex. http://jsfiddle.net/tesliker/L9uPm/3/ , but then I turned my sights back to integrating this with Drupal. This is where I had some trouble. Besides the fact I always forget to run cron after adding new JS and CSS stylesheets, it turns out you have to wrap your jquery in a special wrapper so that the $ variable does not confuse Drupal. Anyways, here is what I ended up doing to get this up and running correctly.

I added my custom module.

I named it custom_js, and added custom_js.info with the following code:

name = Custom JS

description = Add your custom Javascript files here.

package = Custom Modules

core = 7.x

I then added a custom_js.module file with the following code:

<?php

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After being my home page for over 6 years, iGoogle will be retiring tomorrow.   I will miss it so much! 

I had my favorite shortcuts right there, and some CNN breaking news, a quick look at my Inbox...   did I mention that I will miss it? 

Any suggestions on what I should replace it with?   I've been looking at http://www.reddit.com/r/drupal/ and Hacker News - https://news.ycombinator.com/ but I still haven't found the best home page. 

Bye Bye iGoogle, my friend!  

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We at Broadstreet are happy to announce that, in conjunction with IT-Ology, we are offering free training for Drupal, the open source content management system used to power some of the world's largest websites.

The class, Introduction to Drupal, will take place on Saturday, October 12, 2013, from 9:00 am to 3:00 pm at the IT-Ology training center on 1301 Gervais Street in Columbia.

The course will be led by SC Drupal User Group leader Tom Sliker, and will cover an overview of Drupal as well as more advanced site building topics. By the end of the training each student will have their very own, fully functional Drupal website.

To sign up for the class, please visit ColaTechEvents.com.

 

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This week I attended my first DrupalCon, the semi-annual gathering of a diverse group of people devoted to the health & development of Drupal.  After being involved with Drupal for over five years and attending many Drupal Camps, it was a thrill for me to finally make it to "The Con." 

One of the great things about Drupal is the fact that thousands of people contribute to the project.  This makes the code better but also has created a community of givers and volunteers.   Understanding that, I started my week by volunteering to help setup the venue on Sunday afternoon.  Being severely jet-lagged I only lasted a few hours, but I got to meet several other Drupalers who were volunteering their time.   Many thanks to Adam Hill of Consult and Design for leading and managing the team of volunteers throughout the week. 

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I'm tired of the generic terms I see listed as ways to improve your online presence. "SEO, Social Media, Blogs, Link Sharing," etc. These are all very broad terms that go much, much deeper. To learn how to do it right will take years of research and experience. 

For those of you who honestly want just a few, simple techniques to improve your online presence, here it is.

Clear call to action. Keep your visitors engaged.

A call to action (CTA) is a set of words, graphics, or buttons that prompt a user to take immediate action or continue on an intended path toward completing your end goal. Every website should have a clear purpose, some goal they want their users to complete. And it should be obvious to both the business, and the consumer.

As an example, last month we did some major revamping of one of our sites. We realized that our call to action could be a litte... louder.

This call to action is what the search engine ad links to now when they search for terms related to Isuzu Trucks. It's very clear - if you are shopping for an Isuzu truck, call now, or request a specific part. 

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Would you like someone at Google to take a look at the search engine performance of your small website?  Sounds like a dream? It's a dream come true.  

Google is asking small business owners to submit your site through this Google Docs form explaining why you think your small website deserves to be higher up in the search engine results.  

Google's interest?  Google is looking for feedback from a wider range of business owners.   They want to collect more data on small website ranking.  And, I love this, they want to see more examples of "small sites/mom-n-pop shops."  That's us, that's our customers.  And it's about time the cream of the crop rises to the top.

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Facebook made some significant changes to the Facebook Promotion Guidelines that, frankly, many small businesses were ignoring anyway.

The terms and conditions have often been overlooked and/or difficult to understand for the average mom and pop store owner.  I've spent a great deal of time trying to remind small business owners that they can't run promotions on their Facebook page without an app.  Then they show me examples of many Facebook pages doing exactly that and my only response is to shrug, "Try it."

Related: Increase Your EdgeRank on Facebook Pages

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The SC Drupal User Group meets the second Monday of every month at the IT-Ology building in Columbia, 1301 Gervais St, 2nd Floor.  http://it-ology.org Our next meeting will be Monday, Aug 12, at 6:00 pm. IT-Ology is on the 2nd floor. If you park in the garage and walk across the bridge, you will be there.

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