The Power of Google Guides: Boosting Your Business

What is a Google Guide?

A Google Guide, also known as a Local Guide allows you to contribute to Google Maps. Google Guides are people who write reviews, share photos, answer questions, add or edit places, and check facts on Google Maps. They are the ones who contribute information to the platform.

Joining the Local Guides program is quick and simple, and you can earn points and benefits from your Google contributions in just minutes. This program is a way for Google to incentivize contributing to Maps. Local Guides get badges, points, and other perks for their input.

The Impact of Google Guides on Businesses

Google Guides play a crucial role in enhancing the visibility of businesses on Google Maps and Google Search. 

Here’s how being a Google Guide can help boost your business:

Improved Rankings

Google shows Business Profiles in the results for local searches, and well-optimized profiles are more likely to show higher up on the list. Google uses Google Business Profile information — location, phone numbers, descriptions, etc. — to decide which businesses best fit the searcher’s intent.

Increased Visibility

Providing useful and accurate information helps Google show your Business Profile in the search results for more relevant local searches. The photos and other details of your business — including location, services, and products — are used across Google, increasing your visibility to prospects in online search.

Enhanced Customer Trust

Many consumers, especially the Millennial generation onwards, distrust advertising and brand-generated content. User-generated content, like the one provided by Google Guides, is quickly growing in importance, with an expanding body of data suggesting that it is a critical tool in the decision-making process.

Boosted Engagement

Pages with user-generated content enjoyed a range of performance benefits, including a 90% uplift in time spent on site, a 50% increase in engagement rates, a 73% improvement in email click-throughs and a 10% boost to conversions.

Becoming a Google Guide not only allows you to contribute to the community but also provides a significant opportunity to boost your business. By providing accurate and useful information, you can improve your business’s visibility, enhance customer trust, and ultimately drive more traffic to your business.

Ready to be a Google Guide? You can start your journey here: Become A Google Guide