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Facebook’s December algorithm change has cut the reach of brand pages nearly 50% in their never-ending push to get page owners to “boost” their posts. Boosting a post is a cute slogan that means paying Facebook to publish your post in the news feed of your fans.
Following up on a February promise, Facebook has organized page administrators into five different levels of permission. The five different levels are as follows:
Insights Analyst. This person can view insights and do nothing else.
Advertiser. This person can view insights and create ads.
Moderator. In addition to viewing insights and creating ads, the Moderator can also send messages as the page and respond/delete comments.
Yesterday I told you that you should get a Google+ page. I told you I decided my customers need a Google+ page. They are kicking and screaming, but I am taking them there anyway.
After great reluctance, I’ve decided that our customers need to get on Google+. Yes, they are already far too busy. No, they don’t have time for more social media. Yet I think it’s crucial they do this.
QR codes are not seeing the rate of success I expected when they first hit the scene. I'm not surprised to see businesses using them poorly, however I am surprised to see a large group of people who still don't know what a QR code is.
QR codes are basically square images that, when scanned with a smart phone, will take you directly to a web page with information you are seeking at that point. QR codes should be helpful and rewarding to the customer while building brand awareness and revenue for the business.
Sure.... your customers like you.
Your friends like you.
Your mom likes you.
Edgerank is Facebook's way of "liking" you. Edgerank is a search ranking algorithm designed to help Facebook choose which posts should be placed on a person's feed.
